{"product_id":"whatever-you-think-think-the-opposite-paul-arden","title":"Whatever You Think Think the Opposite","description":"\u003cp\u003e\u003cspan id=\"freeText10195548075129167901\"\u003eThe bestselling author of \u003ci\u003eIt's Not How Good You Are, It's How Good You Want To Be\u003c\/i\u003e Paul Arden turns logic and common sense on its head in \u003ci\u003eWhatever You Think, Think the Opposite\u003c\/i\u003e and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.\u003cbr\u003e\u003cbr\u003eHave you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?\u003cbr\u003e\u003cbr\u003eHas it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?\u003cbr\u003e\u003cbr\u003ePaul Arden has become a global business guru on the strength of such radical insights. His first book, \u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhatever You Think, Think the Opposite\u003c\/i\u003e is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhatever You Think, Think the Opposite\u003c\/i\u003e will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note this copy has light creases on the cover.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eISBN: 9780141025711\u003c\/p\u003e\n\u003cp class=\"\"\u003eSize: Mass market paperback, 143 pages\u003c\/p\u003e\n\u003cp class=\"\"\u003ePublisher: Penguin \u003cnobr class=\"greyText\"\u003e \u003c\/nobr\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003ePublished: 2006\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"B - Good Condition","offers":[{"title":"Default Title","offer_id":41655166533788,"sku":"U-A45D25","price":6.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/1597\/0972\/files\/whateveryouthink_2.jpg?v=1775806513","url":"https:\/\/booksforless.co.nz\/products\/whatever-you-think-think-the-opposite-paul-arden","provider":"Books For Less","version":"1.0","type":"link"}