{"product_id":"switch-how-to-change-things-when-change-is-hard","title":"Switch: How to Change Things When Change is Hard","description":"\u003cp\u003e\u003cb\u003eWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller \u003c\/span\u003e\u003ci\u003eMade to Stick\u003c\/i\u003e\u003cspan\u003e. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003ePlease note this copy is in near new condition with light creases on the cover.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eISBN: 9781847940322\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eSize: Trade Paperback, 305 pages\u003c\/p\u003e\n\u003cp class=\"\"\u003ePublisher: \u003cspan\u003eRANDOM HOUSE\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003ePublished: 2010\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"A - Near New Condition","offers":[{"title":"Default Title","offer_id":47806048698524,"sku":null,"price":9.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0526\/1597\/0972\/files\/switch.jpg?v=1791261458","url":"https:\/\/booksforless.co.nz\/products\/switch-how-to-change-things-when-change-is-hard","provider":"Books For Less","version":"1.0","type":"link"}