Pop: Truth and Power at the Coca-Cola Company - Constance L. Hays

Pop: Truth and Power at the Coca-Cola Company - Constance L. Hays

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Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.


Please note this copy has light fading on the spine and light scuffs on the edges of the covers


ISBN: 9780099472575

Size: Paperback, 496 pages

Publisher: Arrow 

Year: 2005